I serve as the ongoing brand strategist and content director for McKenzie Sports Physical Therapy, working closely with the owner and clinical team as a trusted creative and strategic partner. I lead brand voice development, oversee content direction, and produce high-performing short-form video content tailored to both patients and the local community. My work has consistently translated complex clinical services into audience-friendly storytelling—boosting online reach, strengthening brand trust, and driving a steady flow of new evaluation bookings.