I leveraged my owned media platform, Independent Dope (1.5M+ followers, 5B+ lifetime views), to amplify Hot 97’s flagship freestyle content to a broader digital audience. I identified high-impact moments, crafted culturally fluent captions, and timed releases for maximum visibility—helping drive over 100 million viral views, with the top video reaching nearly 40 million alone. This work showcased my ability to spark large-scale cultural engagement and organically amplify brand reach through trusted, image-safe media channels.