I led a Brand Strategy Sprint for a holistic wellness brand seeking greater visibility in a saturated market dominated by large pharma budgets. The project remains confidential due to the brand’s ongoing funding and licensing negotiations. I helped refine brand positioning, clarify core messaging, and align tone with the psychology and values of wellness-conscious consumers. I also assisted in the logo redesign, ensuring visual elements reflected the brand’s renewed identity. Delivered narrative frameworks, brand language tools, and visual tone direction to help the brand cut through the noise and build deeper, more authentic connections.