RunTheViews is a full-service boutique branding, marketing and creative consulting agency (or advertising, digital marketing, social media, life coach, design, East coast agency / firm, for the SEO bots). We specialize in working with brands (small and established) in various industries to increase their visibility and appeal. Our unique approach and methods utilize principles of psychology as well as trends in music, fashion, pop culture etc. We target visual & cognitive appeal. In other words, we are proven to know what’s cool, we know what looks good, we know what appeals to people, we know how to build and control attraction to a brand or product. The world revolves around COOL. That increase in brand appeal ultimately drives brand awareness and progression in an upwards trajectory.
The internet and digital space is a great place to expand your ideas, brand and visibilty isf done correctly. Over the past ten years we have seen the birth of the “influencer”, we have seen people create and sustain entities 100% online or 100% on social media. We have learned how to use this for you benefit. Luckily, our methods transcend indutry and we can show you how to make it work for you also.
What are
"cool"
Brands
It’s simple. We at RunTheViews define COOL brands as those that are appealing to its intended audiences. Brands that command and demand positive attention, brands that leave lasting effects on the minds of the consumers and viewers. Any brand or product can become cool, let us show you how to get it done!
YOU WANT TO
be seen?
You want to increase your visibility and build your audience / customer base. You want to be a force within your industry. We specialize in helping those goals come to fruition.
BENEFITS
MARKETING potency will increase
Cool brands don’t target consumers—they attract consumers and gain supporters. There is a 50% increase in the likelihood an ad is clicked or that the consumer wants to find more about the brand, product or service when they are engaged and attracted to what they see. This means you have a 50% better chance than the competition.
Saving money will always be the goal!
With increased appeal and increased effectiveness of our marketing. Costs need for future marketing can often times be reduced. Your brand will become a destination for consumers, brand loyalty will increase. Person to person, text to text, word of mouth, etc. will always be the most effective & FREE way of building brand visibility.
increased brand value
If you want to prevent price erosion or simply stop trying to compete solely on price, then your brand needs to be more human. People wouldn’t pay $6 for a cup of coffee if Starbucks competed on taste or other quantifiable offerings.
OPTIMIZED PRODUCT OFFERINGS & SERVICES
Part of being human is listening and adapting. Human brands are able to create better products and services because they listen to their consumers and they adapt. Ben & Jerry’s is second in the U.S. ice cream market because the brand knows how to listen to people and create relevant flavors like Cherry Garcia and Americone Dream.
1. RESEARCH
“If you’re gonna work hard, you should work hard for something you want.” said Damon Dash, founder of Roc-a-fella records. We start with a discovery call or email as an introduction and ice breaker to get familiar with one another, followed by an in-depth question and appraisal of your brands current status. This where we learn about you, your brand, your goals, your competition, and also your target audience. This allows us to get full clarity on all details and plan for the work ahead. Once we know your goals for us, we also determine if there are other areas where we can assist you.
2. STRATEGY
Successful brands need a story, they need a personality, they need life. These traits give people something to believe in, something to route for. This helps give you and your brand a purpose in the minds of people. In sociology this is called typifying. We utilize typifying to separate our target audiences and bridge the gap between those individuals and your brand.
OUR PROCESS
3. CREATIVE Input
Delivering your content, product and story is the most vital part of your marketing. We have a reputation for being able to create a potent conversation based around your content & brand. An authentic conversation that does not compromise quality or integrity. seamlessly into the social and digital space. This thanks to our understanding of the social media and digital space, our grasp on technology and the ability to communicate in fast paced industries.
4. PRODUCTION Quality
We have an amazing group of creatives on our team and in our network to bring your vision and mission to life. We have an outstanding collaborative approach that is second-to-none. Having an in-house team allows us to have fast output of work without sacrificing quality.
Marketing
Delivering your story to the masses is essential, if not more essential than every other step in our process. I mean that’s why you’re here right? To be seen! We take a very relatable, down to earth approach with our marketing and delivery. Our marketing is very intentional but carries a subtle organic feel, which makes people more receptive to what they are seeing. Our goal is to make sure people don’t feel like they’re being “sold” anything. We carry your vision with the upmost integrity and respect, we treat your brand and projects as if they were our own.
