I assisted the lead designer with strategy and rollout support for Shhhhh Don’t Tell Balenciaga , a limited capsule from BKLYNCIAGA—a premium NYC-based fashion label blending luxury irreverence with cultural sharpness. This drop wasn’t just a product—it was a statement. I partnered with the designer to ensure the campaign struck the right tone, timed the release for maximum relevance, and built storytelling that resonated with both style-savvy buyers and message-driven consumers. Every detail—from the visual sequencing to the copy—was crafted to build connection, curiosity, and lasting cultural edge.