I provided strategic consulting for a therapist launching a private practice, with confidentiality maintained due to the personal nature of the practitioner’s branding and client work. Collaborated directly with the founder to define audience positioning, articulate core values, and shape a brand voice that balances clinical professionalism with personal touch and warmth. I helped translate the therapist’s mission into brand-aligned language, website copy, and content strategy—ensuring every touchpoint fostered trust, clarity, and connection. The work positioned the practice for deeper community resonance and sustainable client growth.