I scripted and voiced the brand narrative for a major athletic campaign developed under NDA. The project aimed to deliver a message that was motivational, competitive, and inclusive—speaking to runners of all levels. I shaped the tone, pacing, and emotional flow of the voiceover to align with the campaign’s visuals and sound. The narrative helped modernize the brand’s voice in running culture while celebrating personal resilience. The brand’s founder — who also co-founded a Harlem-based music collective tied to a Grammy-nominated rapper—brought a distinct creative edge that deepened the campaign’s cultural relevance.