THE ASK
Born Famous Co. is a very interesting company. They specialize in being an incubator for upcoming talent, mainly musicians. The goal with their brand was to assist viral campaigns and help them scale. They now have over 1 million followers on social media.
ASSESSING THE ASK
Q: How do we put our brand in the face of millions across the internet?
A: A brand perspective that’s built around progression and culturally relevant content , rather than cultural exploitation.
BRINGING THE VISION TO LIFE
Born Famous is an amazing company that does great work pushing the hip hop culture forward and progressively. They have a very strong foundation, so working with them was very enjoyable and mutually educational. They wanted to light a spark in their marketing so we stepped up to the plate and made some magic! We did a lot of demographic research to understand their core audience, this assisted us with creating marketing ads for them. We did copy writing for them in the form of digital ads, we also assisted them in gaining over 5 million viral views with viral video ads we created for them. We also did hours of direct consulting to assist with brand identity and strategy.
