THE ASK
This was one of those fun projects that fits our rebellious spirit perfectly. When Lambo Keem contacted us about his new capsule collection that was poking fun at a popular designer brand but simultaneously representing his hometown of Brooklyn, NY we were excited to say the least. The assignment? Help curate and execute a look book photo shoot- and pop-up shop for the brand release.
ASSESSING THE ASK
Q: What’s something the world of street fashion is missing?
A: A brand perspective that’s built around exploiting “designer” brands that don’t embrace all of their consumers equally..
“Don’t tell Balenciaga” This much-needed dose of blatant disregard, is beautifully flagrant. BKLYNCIAGA a refreshingly rebellious brand built around defiance, hometown love, simplicity and cool imagery. This line was intended for fashion conscious consumers that prefer statement pieces over trendy pieces. The brand slogan was built around this idea and the designs followed that same accord.
BRINGING THE VISION TO LIFE
