THE ASK
Help position and brand a new clothing line of men’s apparel called JoJo Carabobo. Brand logo, designs, photo shoot, & website launch. Develop a brand identity. Clothing CEO’s of tomorrow, rejoice: your solutions are here.
ASSESSING THE ASK
Q: In an overly saturated industry, how do we stand out?
A: Focus on quality authenticity rather than standing out. This will
BRINGING THE VISION TO LIFE
This is what we call an A-Z project at RunTheViews, with JoJo Carabobo we were given the full task of launching the entire brand from scratch. Many individuals want the business without the process, and we’re happy to assist with that request. After a discovery meeting and learning the specific goals for the brand, we got started. We conceived the brand logo design and slogan “Fuck your style. I buy what I want, I buy what I love.” We were asked to make this brand very abrasive and rebellious, but very fashion forward. We created viral video ads for social media, curated photo shoots for the look book and business website, designed the shopify website, filed the LLC documents and designed a full marketing plan.
